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Serving Students at
Santa Ana College and
Santiago Canyon College

TRENDS

 


 Trends

When making career decisions, it is important to remember that your choices must fit into the realities of the working world.  These realities include the speed of change.  Considering that we are transitioning from the Industrial Age to the Information Age and the past models may not be the best guide as to what skills will be valued in the future, it is important to give some thought to preparing for what will be not what was. 

Top 10 Forcasts from 2006
The Futurist
http://www.wfs.org/forecasts.htm


Current Forecasts
The Futurist
January-February 2003, Vol. 37, No. 1
http://www.wfs.org/forejf03.htm

The Futurist
http://www.wfs.org

Market Trends

Market trends are those which operate on a macro-scale and determine which employment fields will be predominant.  Examples include advertising, research and development, information systems management, and social work.  By analyzing certain indices (in sources such as specialized books, business journals, government policies, even your daily paper and the Internet), you can begin to discern patterns which you can extrapolate into future employment prospects.  Indices you can watch for include:

  • demographics 
  • technology 
  • globalization 
  • domestic economic conditions and policies 
  • environmental issues 
  • cost cutting.
Demography:  Population Growth Slows
The Futurist July-August 2003
http://www.wfs.org/trend2ja03.htm


Keeping Older Workers on the Job by Cindy Wagner
The Futurist July-August 2003 Vol. 37, No. 4
http://www.wfs.org/trend3ja03.htm

A change in any of these indices has the potential to create new career opportunities or to lead to the elimination of jobs.  The impact of these trends is evident in the downsizing of the manufacturing sector, the diversification of the service sector, and the growth of small business in the United States.

It will be up to you to gain a basic understanding of these trends so that you can adjust your career preparation and take advantage of emerging possibilities.  Start your search for information in the Career Center where there is an entire section devoted to future career and labor market trends, as well as newspapers and business magazines.  Check out some of the Internet sites as well. 

Occupational Trends

Occupational trends, which are more micro-oriented, are concerned with your role within a certain field.  For example, within "advertising", you can be a full- or part-time employee of an advertising firm, you can be a freelancer or contractor, you can job share, etc.  Changing economic conditions are a major determinant of occupational trends, with events like recessions and economic restructuring playing important roles. 

Technological advances are also significant.  One change due to the advent of high-tech tools has been the increased number of people telecommuting (working from home).  Other key trends that the digital revolution exposes:

  • Distance as a barrier to communication is increasingly irrelevant
  • Multimedia speech, text, graphics, and video can be transferred easily as a digital stream
  • Both work and leisure are consuming more time in information handling and this drives the need for perceptual learning
  • Computing and telecommunications are converging
  • Education and information, combined with entertainment, are now know as edutainment or infotainment
  • Electronic technology permits the adaptation of electronic messages to specialized or unique needs of individuals' with this comes an increase in the interactive capability of the communications system
  • Computer networks (the Internet and Intranets) are now the driving force in IT
  • Virtual realities such as communities, corporations, learning environments, universities, simulation environments are emerging (Mason, 2000, p. 4).
The Internet is making an impact on many aspects of our lives by changing the way we work, communicate, and learn and it serves ". . . as a vehicle for the exchange of information regardless of social, economic or geographical differences" (Charp, 2000b, p. 8).  By matching your strengths and interests with the needs of your field(s) of interest, you will be able to fulfill your career goals while filling a niche in the labor market.  It is clear that both types of trends must be considered simultaneously if you are to make the most of your career.  You are making a big investment in preparing for your career, so make sure your skills will be marketable in the future by keeping up with occupational and labor market trends.

Occupational Outlook Handbook
http://www.bls.gov/oco/
Government's foremost career guidance publication, providing key info about prospective changes in today's workplace.  Revised every 2 years.  Handbook contains details on what workers do on the job, working conditions, training and education needed, earnings and expect job prospects in wide range of occupations.  A valuable resource to individuals making decisions about the outlook of their work lives.

Links to More Information

21st-Century Skills
http://www.ncrel.org/engauge/skills/facts.htm


The Internet's Role in Education
The Journal   August 2003
http://www.thejournal.com/magazine/vault/M2656.cfm


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