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Serving Students at
Santa Ana College and
Santiago Canyon College

CULTURAL SENSITIVITY


Cultural Sensitivity

Diversity is a major concern in corporate America and will continue in the future.  The focus is on celebrating differences among people and making use of the varied perspectives that employees from different backgrounds add to the job .  Achieving success in a cultural environment different from your own requires understanding the similarities, mastering the dissimilarities, and appreciating the subjective elements of social customs and business methods.  It is important to remember different doesn't mean wrong, it means different, it is important to welcome and encourage cultural differences as they are what makes us who and what we are. 

There is value in knowing something about the nature of culture and its relationship to the individual.  In addition to living in a physical environment, an individual lives in a cultural environment consisting of manmade physical objects, social institutions, and ideas and beliefs.  Further, there are facts that indicate that it is not a simple matter to acquaint oneself with the culture of a nation.  Similarly the culture of one's own nation is complex; it too, differs by region and class. 

(Herman and Gioia, 1998, pp. 1-5; East Net, 1999, p. 1; Price, 1998, p. 1; Ellsworth, 2000,  p. 2;    Price, 1998, p. 1; WorldWide Classroom, 2000) 

Countries and Culture Information
.

Japan
Vietnam
 Taiwan
Korea
Indonesia
China
Kenya
UAE
United States

Additional Countries and Culture Information

ExecutivePlanet.com Business Culture Guides
http://www.executiveplanet.com/

Links for More Information

Culture Shock

Infoplease is the world's largest free reference site. Facts on world and country flags, maps, geography, history, statistics, disasters current events, and international relations.
Infoplease World Almanac: World

Global Professional Group
http://www.globalbusinessresources.net/smallbusiness.shtml


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