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Serving Students at
Santa Ana College and
Santiago Canyon College

UNITED STATES

Business Tips


Business Tips

Americans are frank and outspoken.  In general, they appreciate people who are candid and to the point.  Exceptions to this would be issues concerning religious values.  Innovation, industry, and integrity are personal characteristics that are valued.  A good sense of humor is appreciated, especially mild sarcasm.  Americans can laugh at themselves as well as at others. 

Business Hours

The workweek is Monday through Friday, 8:30 or 9 a.m. to 5 or 6 p.m.  Many people work overtime.  Many drug stores, variety, and "convenience" stores (stores that carry frequently purchased products like gasoline, milk, and snacks, and so forth) are open twenty-four hours seven days a week.

Americans expect individuals to be on time or a few minutes early for approintments; missed appointments may not be rescheduled.  Five minutes late is acceptable with a brief apology; a phone call and appology is appropriate to warn of a longer delay.  Traffic can causes delays; be sure to allow enough driving time to your destination. 

If you are invited to a cocktail party, you can arrive a few minutes late; you do not need to call ahead even if you will be a half hour late.

Holidays

1 January: New Year's Day. Welcome the new year with parties starting the night before (New Year's Eve on 31 December).

3rd Monday in January: Martin Luther King, Jr. Day. Commemorate the birthday of the African-American civil rights leader, who won the Nobel Peace Prize in 1964.

14 February: Valentine's Day (not an official holiday). Celebrate love and romance by exchanging
tokens of love (usually cards, candy or gifts).

3rd Monday of February: President's Day. Honor past presidents like George Washington (the nation's first leader), and Abraham Lincoln (Civil War hero who helped abolish slavery).

17 March: Saint Patrick's Day. Celebrate the patron saint of Ireland with parades and parties decorated in Irish green.

1 April: April Fool’s Day. Play a clever (but harmless) trick or tell a joke to someone with a good sense of humor.

Last Monday of May: Memorial Day. Remember the men and women who died while serving in the U.S. Armed Forces.

4 July: Independence Day. View public displays of fireworks as Americans mark the date in 1776 when thirteen U.S. states declared their independence from England.

1st Monday in September: Labor Day. Honor the contributions and efforts of hard workers throughout the country.

2nd Monday in October: Columbus Day. Pay tribute to Christopher Columbus, who is traditionally thought of as the discoverer of the Americas in 1492.

Last Day in October:  Halloween (not an official holiday). Children and adults dress in costumes to honor the dead.  Children go from house to house to receive a treat.

Last Thursday in November: Thanksgiving Day. Feast on a traditional meal that commemorates the dinner of Pilgrims (first settlers of the thirteen colonies) and the Native Americans.

25 December: Christmas Day. Celebrate the birth of Christ, leader of the Christian faith, by exchanging gifts with family and friends.

Meetings

Prior appointments are necessary.  Be aware of the fact that people in the United States write the month first, then the day, then the year such as mm dd, yyyy.  This can be confusing as this is different from many Europeans and South Americans, who write the day first, then the month, then the year such as dd mm, yyyy.

Meetings are generally informal and relaxed in manner, but serious in content.  An agenda may be distributed before a meeting so the participants will be prepared to discuss certain topics.  Formality is often sacrificed for efficiency; business may begin immediately with little or no prior small talk.  A successful meeting is short and to the point.  Participation is expected in meetings.  Americans appreciate and are impressed by numbers; statistics are often used to support opinions.  Meetings often end with a summary and an action plan for the participants to execute; a meeting is only considered successful if something concrete is decided.  One negotiation leader who has the authority to make decisions is common; team negotiations are rare.  The goal of most negotiations in the United States is to arrive at a signed contract; verbal contracts may not be legally enforceable.  Contracts are legal and binding; consult a lawyer and read the fine print.  Negotiations may seem rushed compared with those of other nationalities.  "Time is money" to Americans and that they may not think that building a relationship with potential business partners is necessary.   Americans are very comfortable picking up the telephone and immediately conducting business with someone they have never met and may never meet. 

Deadlines and commitments are firm; people who miss deadlines are considered to be irresponsible. 

Negotiating

Business is done at lightning speed in comparison to many cultures.  U.S. salespeople may bring final contracts to their first meeting with prospective clients.  In large firms, contracts under $10,000 can often be approved by one middle manager in one meeting.  While knowing the right people and having many contacts in an industry is valuable, it is not seen as being as important for a salesperson as a good history of sales.  Sales staff are evaluated and compensated on their "track records" rather than the potential for exploiting their contacts.

The "bottom line" (financial issues), new technology, and short-term rewards are the normal focus in negotiations.  U.S. executives begin talking about business after a very brief exchange of small talk, whether in the office, at a restaurant, or even at home.

Directness in communication is preferred.  When Americans say "yes" or "no," they mean precisely that; they do not find it difficult to say "no."   "Maybe" really does mean "it might happen"; it does not mean "no."  Before interrupting someone who is talking, it is polite to say "excuse me" during a pause and wait to be recognized.  Silence is avoided in social or business meetings. 

Litigation

The United States is the most litigious society in the world.  There are lawyers who specialize in every industry and segment of society, from corporate tax attorneys to "ambulance chasers." 

Business Lunch, Dinner, or Breakfast

Business breakfasts are common, and can start as early as 7:00 a.m.

Business meetings are more often held over lunch.  This usually begins at 12:00 noon and ends at 2:00 p.m.  Lunch is usually relatively light, as work continues directly afterward.  An alcoholic drink (usually wine or beer) may be ordered.

Dinner is the main meal; it starts between 5:30 and 8 p.m., unless preceded by a cocktail party.

Smoking

Smoking is  unpopular in the United States.  Restaurants have separate smoking and nonsmoking sections.  Many hotels designate rooms as smoking and non-smoking.  Public and private buildings may ban smoking except in designated areas. Some people do not allow smoking in their homes and will ask you to go outside if you want to smoke.  Before smoking, ask if anyone minds, or wait to see if others smoke. 

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