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Serving Students at
Santa Ana College and
Santiago Canyon College

TAIWAN

Etiquette


Introductions

It is polite to wait to be introduced to another at gatherings and parties; arrange for a third person to introduce you to a person you wish to meet.  When meeting someone for the first time, a nod of the head is sufficient.  When meeting friends or acquaintances, a handshake is appropriate and will be expected from Westerners.  Respect is shown by bowing slightly with your hands at the sides and the feet together.  Elderly people are very highly respected, so it is polite to speak with them first; a complement on their good health is appropriate.  With younger or foreign educated Taiwanese, a handshake is the most common form of greeting.  The standard Asian handshake is more of a handclasp, sometimes both hands will be used; it is rather limp and lasts for over ten seconds compared with most North American handshakes which are of short duration. 

Chinese women will rarely shake hands; Western men should not try to shake hands with Chinese women.  Western women will have to initiate a handshake with Chinese men. 

The common greeting is to be asked if you have eaten; this phrase is comparable with “How are you?” in the West.  A polite response is “yes”, even if you have not eaten.

Names

Names are listed in a different order from Western names.  Each person receives a family name, a generational name, and a given name at birth-in that order.  Generational and given names are often separated by a hyphen. 

Most people you meet should be addressed with a title and their name.  If a person does not have a professional title, use Mr., Mrs., or Miss, plus their name.

Chinese wives do not generally take their husband’s surnames, but instead maintain their maiden names.  Although Westerners commonly address a married woman as Mrs. plus her husband’s family name, it is more appropriate to call her Madam plus her maiden family name. 
Thankfully, many Chinese adopt an English first name so that English speakers can have a familiar sounding name to identify them by. 

If many Chinese seem to have similar clan names, it is because there are only about 400 different surnames in China.  However, when these surnames are transcribed into English, there are several possible variations. 

Physical Contact

Do not put your arm around another’s shoulders.  While young children of the same sex will often hold hands, it is inappropriate for others to do so or to make physical contact with people who are not good friends or family.  Do not touch the head of another person’s child.  Feet are considered dirty and should not touch things or people.

Non-Verbal Communications

Do not wink at a person, even in friendship.

Men should keep their feet flat on the floor, while women may cross their legs.

Chinese point with their open hands, since pointing with a finger is considered rude.  They attract the attention of another by extending their arms palm down and waving their fingers.

While Westerners point to their chests to indicate the first person, “I”, Chinese will point to their noses to indicate the same thing.

Dining

Entertaining, and being entertained, is an essential element of doing business in Taiwan. Sharing dinner can be important in building friendships that will establish the necessary trust, as well as building a rapport that will greatly contribute to overall business success. 

The first meeting with a prospective business partner may take place over a meal at his or her
invitation.  This generosity is essential to building business contacts. Show appreciation for the food, and use chopsticks.  The Taiwanese take great pride in their cuisine as it plays an essential role in their culture; plan to reciprocate.  A social relationship is directly related to the conduct of business for a Taiwanese businessman. 

The largest meal of the day is taken in the evening, at about 6:00 p.m.  Entertaining is most often done in a restaurant and rarely in a home.

Never visit a home unannounced; being invited to a home is an honor.  Do not discuss business during a meal unless your host brings it up first.  Before leaving, express your thanks and bow slightly.  Send a thank you note to your host after a meal and reciprocate by inviting your host to a meal of equal value at a later date. 

If you are the guest of honor at a round table, you will be seated facing the door.  It is also customary for the guest to be the first to sample a dish before anyone else starts eating.  At a meal, eat lightly in the beginning, since there could be up to twenty courses served.  Empty bowls will be refilled by the host.  Leave some food in the bowls and on the plates.  Do not empty a serving bowl or plate.

Chinese use chopsticks for eating and a porcelain spoon for soup.  Your attempts at using chopsticks will be appreciated. Set chopsticks on the table or on the rest.  Do not place them parallel on top of a bowl or sticking straight up in a rice bowl.  Hold the rice bowl near the mouth to eat.

Do not put food taken from a service dish directly into your mouth.  Transfer it to your plate or bowl first.  Bones and shells are placed on the table or a spare plate; they are never placed in your rice bowl or on your plate.

Appropriate topics of conversation include Chinese sights, art, calligraphy, and family and inquire about the health of the other’s family.  Topics to avoid are the situation with mainland China and local politics.  Generally, conversation during a meal focuses on the meal itself and is full of compliments to the preparer.  Leave promptly after the meal is finished.

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Etiquette

Sources:
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