Understanding Consumer Behavior
Course Section Number MKTG-120-68027
This course will explore the science, mechanics, dynamics and culture of consumers and their behavior. Understanding your consumer leads to long term relationships; which translates to sales and profits for your business. Students will learn how to analyze consumer behavior using the latest tools, techniques and technology.
Term 2013SP Spring 2013
Start Date 28 January 2013
End Date 22 February 2013
Last Day to Add (add code required) 30 January 2013
Last Drop Date with 'W' 13 February 2013
Last Drop Date without 'W' 30 January 2013
Last Date to get Refund 30 January 2013
Section 68027 online instruction. No on-campus meeting times.
Students are required to logon to Blackboard on the first day
of classes: http://rsccd.blackboard.com.
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