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Marketing Degree & Certificate

Santa Ana College: Degrees and Certificates for 2006-2007

Marketing Degree (SAC 0153) and
Certificate (SAC 0895)

The associate degree and certificate curriculum in marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing. The student will then specialize in one of the option areas: general marketing, professional selling, or advertising. The certificate program provides practical skills for the student within specific areas of marketing.
MARKETING DEGREE PROGRAM

General Marketing Degree (SAC 1502)

Course Units
Accounting 115, Survey of Accounting 3
Business 100, Fundamentals of Business 3
Business 222, Business Writing
OR 3
Management 122, Business Communications
Marketing 113, Principles of Marketing 3
Select a minimum of six units from the following:
Business 127, Introduction to E-Commerce 3
Marketing 111, Principles of Retailing 3
Marketing 112, Principles of Advertising 3
Marketing 114, Professional Selling 3
Marketing 115, Consumer Behavior 3
TOTAL 18
MARKETING CERTIFICATE PROGRAMS

General Marketing Certificate (SAC 1292)

Course Units
Marketing 112, Principles of Advertising 3
Marketing 113, Principles of Marketing 3
Marketing 114, Professional Selling 3
Marketing 115, Consumer Behavior 3
TOTAL 12

Advertising Certificate (SAC 1592)

Course Units
Marketing 112, Principles of Advertising 3
Marketing 113, Principles of Marketing 3
Marketing 115, Consumer Behavior 3
Business Applications 160, Microsoft Publisher 3
TOTAL 12

Professional Selling Certificate (SAC 0195)

Course Units
Marketing 113, Principles of Marketing 3
Marketing 114, Professional Selling 3
Business 222, Business Writing
OR 3
Management 122, Business Communications
Speech Communication 101, Introduction to
 Interpersonal Communication
OR 3
Speech Communication 101H, Honors Introduction to
 Interpersonal Communication
TOTAL 12